Associate Manager, Consumer Insights & Business Analytics
USA - Sam's Hall, United States
USD 109K-143K (estimate) Mid-level Full Time
Tasks
- Assess new market research tools and methods
- Develop consumer first analytics agenda
- Develop trends tracking program for innovation funnel
- Evaluate and optimize communications pre launch
- Evaluate formula options
- Evaluate packaging options
- Execute qualitative and quantitative consumer research
- Generate and optimize new concepts using consumer feedback
- Identify jobs to be done and consumer segmentation
- Manage insight and analytics projects
- Monitor communications performance in market
- Partner with marketing to implement brand strategy
- Pilot new research methods
- Test ideas with marketing and RDE teams
- Track category performance and drive diagnostics
- Track macro and category trends
Perks/Benefits
- 401k match
- Childcare
- Counseling services
- Flexible work arrangements
- Maternity, paternity & adoption leave
- Profit sharing
- Recreation and fitness centers
- Relocation support
- Subsidized health care
- Vacation purchase options
Skills/Tech-stack
AI tools | Brand Strategy | Cause analysis | Communications Research | Competitive Analysis | Consumer insights | Consumer segmentation | Cross-Functional Collaboration | Cross-functional | Data Analysis | Formula development | Functional collaboration | Innovation Management | Market Research | Packaging evaluation | Project Management | Qualitative research | Quantitative Research | Root Cause Analysis | Root cause | Trend analysis
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
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