Associate Partner Data & Analytics

Tasks

• Brief teams on messaging requirements
• Build and activate audiences across platforms
• Build hypotheses use cases and roadmaps for tracking changes
• Create test and learn agenda with planning investment activation teams
• Develop audience architecture using first party second party third party data
• Develop audience insights and segmentation
• Develop first party data acquisition strategy
• Evaluate and select data sources and technology partners
• Lead retention acquisition and white space audience strategies
• Monitor campaign performance and recommend audience targeting optimizations
• Oversee audience execution for media buying and optimization
• Work with creative activation and analytics teams to align goals

Perks/Benefits

• N/A

Skills/Tech-stack

Audience Segmentation | Audience targeting | CDP | CRM | Campaign Measurement | Clean room | Customer Data | Customer Data Platform | Data Lake | Data Source | Data analytics | Data clean room | Data gap analysis | Data platform | Data source evaluation | Experimentation | First-party data | Gap Analysis | Identity resolution | Media optimization | Party data | Salesforce | Second party data | Source evaluation | Test and learn | Third Party | Third-party data