Senior Analytics Engineer (Marketing)
Tasks
- Build marketing datasets
- Build monitoring and alerts
- Create reporting for signal performance
- Define signal engineering metrics
- Design conversion pipelines
- Ensure accurate attribution
- Implement pixels and conversion events
- Maintain UTM parameters and naming conventions
- Maintain ad network S2S integrations
- Manage GTM releases
- Monitor tracking diagnostics
- Onboard new ad platforms
- Optimize conversion signals
Perks/Benefits
- N/A
Skills/Tech-stack
Adjust | Airflow | Appsflyer | Attribution | Browser Side Tracking | Browser side | CAPI | Click ID | Conversions API | DBT | Data Quality | Data Warehousing | Deduplication | Enhanced Conversions | GDPR | GTM | Geo-experiments | Google Ads | Google Ads Conversion Diagnostics | Google Analytics | Google Tag | Google Tag Manager | Holdout testing | Incrementality testing | LTV modeling | Looker | Meta | Meta Conversions API | Mobile attribution | SQL | Server Side | Server Side Tracking | Skadnetwork | Tableau | Tag Manager | TikTok | UTM
Education
N/A
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