Business Analytics Manager Senior - Marketing & Customer Analytics
Delaware Avenue Offices (DE023), United States
USD 135K-251K Senior-level Full Time
Tasks
- Analyze delivery gaps and recommend optimizations
- Define campaign selection criteria and approval processes
- Design information governance for accuracy and integrity
- Develop and execute complex analytical solutions
- Drive continuous improvement for campaign processes
- Ensure campaigns meet business and regulatory requirements
- Escalate campaign delivery issues
- Lead enterprise business analytics programs
- Lead marketing analytics for acquisition and portfolio growth
- Manage audience selection optimization and delivery
- Manage performance of management team and staff
- Oversee campaign execution platforms data flows and readiness
- Research develop and adopt analytics technologies
- Track campaign delivery reporting across channels and products
Perks/Benefits
- 401k match
- Dental insurance
- Educational assistance
- Health savings account
- Paid time off
- Parental leave
- Robust wellness program
- Vision insurance
Skills/Tech-stack
Audience Selection | Business Analytics | Business Intelligence | Campaign Optimization | Customer Analytics | Data Governance | Data analytics | Data integration | Enterprise Risk | Enterprise Risk Management | Experian Ascend Marketing | Hadoop | Hive | Marketing Analytics | Performance Metrics | Python | Response Modeling | Risk Management | SAS | SQL | Strategic Planning | Tableau | Valuation modeling
Education
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