Business Intelligence Analyst III, Marketing Analytics
Livonia, MI, United States
USD 103K-167K (estimate) Senior-level Full Time
Tasks
- Apply data visualization best practices
- Automate reporting and self service analytics
- Build statistical models
- Collaborate with marketing stakeholders on analytics needs
- Conduct A B testing and multivariate testing
- Conduct customer segmentation analysis
- Conduct decile analysis
- Create standardized reporting templates
- Deliver marketing insights and recommendations
- Design and conduct hypothesis testing
- Design build and automate Power BI dashboards
- Develop data quality frameworks
- Ensure marketing data completeness and accuracy
- Identify business questions and gather data
- Identify process automation opportunities
- Increase dashboard efficiency
- Increase insight impact
- Maintain documentation of data methodologies and results
- Perform analyses and deliver actionable insights
- Produce status reports and strategic recommendations
- Recommend new processes to improve efficiency and performance
- Support data scientists and modelers
- Track marketing initiatives and analyze campaign results
- Use ML AI platforms and algorithms
- Validate results against forecast and plan
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | AWS | Azure | B testing | Bayesian Inference | Bayesian statistics | CCPA | Data Governance | Data Modeling | Data Privacy | Data Security | Data Visualization | GDPR | Git | Google Cloud | Hadoop | Hypothesis Testing | Machine Learning | Multi-Armed Bandit | Multivariate Testing | Nonparametric statistics | Power BI | Python | R | Resampling Methods | SQL | Sequential testing | Spark | Statistical modeling | Tableau
Education
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