Lead Marketing Data Scientist
Salt Lake City, Utah, United States
USD 150K-190K (estimate) Senior-level Full Time
Tasks
- Architect marketing data pipelines
- Build dashboards for marketing insights
- Build unified marketing data layer
- Communicate statistical concepts to executives
- Correlate marketing signals with revenue and customer metrics
- Define data schemas and data quality standards
- Design incrementality and causal inference experiments
- Develop marketing mix modeling framework
- Execute geo lift studies and holdout tests
- Integrate marketing platform data with business warehouse
- Lead cross functional marketing measurement
- Maintain marketing measurement standards
- Mentor analysts and data scientists
- Quantify diminishing returns and saturation effects
- Recommend media mix based on model outputs
- Run scenario analysis and budget optimization
Perks/Benefits
- 401k match
- Career advancement
- Dental insurance
- Flexible work
- Health insurance
- Hybrid work
- Vision insurance
Skills/Tech-stack
AWS | Affiliate Networks | Airflow | Attribution Modeling | Bayesian Modeling | BigQuery | Call tracking | Causal Inference | DBT | Data Pipelines | Data Quality | Databricks | Difference-in-differences | Fivetran | Geo-lift | Google Ads | Incrementality testing | Looker | Marketing Mix | Marketing Mix Modeling | Meta Ads | Mix Modeling | NumPy | Pandas | Power BI | Programmatic DSP | Pymc | Python | Redshift | SQL | Scikit-learn | Snowflake | Stan | StatsModels | Streamlit | Synthetic control | Tableau | Uplift Modeling
Education
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