Business Analyst - Customer Data Platform (CDP)
CAN, Ontario, Toronto, 200 Bloor Street East, Canada
R
CAD 73K-122K Mid-level Full Time
Tasks
- Conduct data validation across CDP datasets and activation outputs
- Define and validate audience segmentation logic
- Define reporting requirements and measurement frameworks
- Document user stories acceptance criteria and business rules
- Gather and validate requirements for CDP initiatives
- Lead UAT and integration testing and defect tracking
- Maintain documentation and provide user training and support
- Perform data mapping schema alignment and integration documentation
- Support A/B testing and performance analysis
- Support audience creation testing and activation
- Validate customer identity resolution and unified customer profile requirements
Perks/Benefits
- Health dental vision and disability insurance
- Hybrid work environment
- Paid time off
- Wellness and inclusion programs
Skills/Tech-stack
A/B | A/B Testing | API | Adobe Customer Data Platform | Audience targeting | B testing | Customer Data | Customer Data Platform | Customer Profile | Customer Segmentation | Customer identity | Customer identity management | Data Governance | Data Mapping | Data Modeling | Data Quality | Data Validation | Data platform | Identity Management | Identity resolution | Integration Testing | Power BI | Privacy Compliance | SQL | UAT | Unified Customer Profile
Education
Bachelor of Business Administration | Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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