Campaign Analytics and CRM Lead, WPB Philippines

Tasks

• Design and implement campaign test and learn initiatives
• Drive proper CRM system usage
• Establish generate and analyze key business metrics
• Execute campaigns across customer channels
• Implement CRM strategic initiatives
• Lead generation and product offer optimization
• Manage and track sales and channel campaigns
• Optimize customer tagging and lead conversion
• Provide training and automation support to sales and channels
• Recommend strategies to optimize sales and channel performance

Perks/Benefits

• Continuous professional development
• Diversity and inclusion
• Flexible working

Skills/Tech-stack

A/B | A/B Testing | B testing | CRM systems | Campaign Management | Customer Relationship Management | Customer Segmentation | Customer relationship | Data Analysis | Data reporting | Financial Analysis | Incentive Frameworks | Key Performance Indicators | Lead generation | Marketing Analytics | Performance indicators | Portfolio Management | Relationship Management | Sales Incentive | Sales forecasting | Sales incentive frameworks | Tagging