Conseiller(ère) marketing analytique
Quebec / 1080, Grande Allee West (35 Hrs), Canada
CAD 55K-65K (estimate) Mid-level Full Time
Tasks
- Activate lists in marketing campaign channels
- Analyze marketing initiative performance and propose improvements
- Build and optimize key performance indicators and dashboards
- Ensure data integrity and apply data governance rules
- Forecast performance and define goals and targets
- Maintain and populate marketing dashboards
- Monitor trends in web and marketing analytics and marketing technologies
- Operationalize and execute data cycles and dependencies
- Provide analytical support to internal teams
- Run database queries to generate solicitation lists
- Support marketing audience segmentation and campaign solicitation principles
- Visualize and communicate insights to stakeholders
Perks/Benefits
- Employee assistance program
- Ergonomic furniture program
- Flexible group insurance
- Hybrid work environment
- Paid vacation and wellness days
- Retirement plan
- Stock purchase plan
- Telemedicine
Skills/Tech-stack
A/B | A/B Testing | Audience Segmentation | B testing | Campaign Management | Dashboarding | Data Governance | Data Quality | Data Visualization | Data forecasting | Engine optimization | Looker | Marketing Analytics | Marketing Automation | Marketing campaign | Marketing campaign management | Microsoft Power | Microsoft Power BI | Power BI | Programmatic Advertising | SAS | SQL | Search Engine | Search Engine Marketing | Search engine optimization | Tableau | Web Analytics
Education
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