Data Analyst (Marketing)
Ottawa, Ontario, Canada (Hybrid)
R
CAD 83K-117K (estimate) Senior-level Full Time
Tasks
- Analyze website and user experience data
- Assess marketing campaign effectiveness and ROI
- Create business and campaign performance dashboards
- Design marketing reports and dashboards
- Forecast and define KPIs
- Implement data reporting and accessibility best practices
- Maintain analytics framework and data access
- Oversee data and research projects for marketing objectives
- Present insights to executives and management
- Support A/B testing initiatives
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | Dashboarding | Data Accessibility | Data Visualization | Data reporting | Excel | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | JavaScript | Jira | KPI Management | Looker Studio | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Mix Modeling | Power BI | Python | Qlik Sense | SQL | Tag Manager | UX analysis | Web Analytics | Web UX | Web UX Analysis
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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