Customer Marketing Analytics Manager (FTC)
Tasks
- Analyze campaign performance and customer behavior
- Build reporting and dashboards
- Build testing and measurement strategy
- Coaching marketing managers on analytics best practice
- Configure campaign measurement data requirements
- Create self-service analytics tools
- Define and embed KPIs and success measures
- Develop A B testing and control group framework
- Ensure measurement governance and compliance
- Improve measurement and reporting capabilities
- Support Consumer Duty measurement controls
- Surface risks and opportunities to stakeholders
- Translate data into actionable insights
Perks/Benefits
- Bike loan scheme
- Discounted private healthcare
- Employee assistance programme
- Enhanced family leave
- Free gym
- Health cash plan
- Hybrid working
- Learning and development
- Paid time off
- Pension matching
- Travel loan scheme
Skills/Tech-stack
A/B | A/B Testing | Attribution | B testing | Bloomreach | CRM | Content Square | Data Governance | Data Privacy | Excel | Experimentation | Google Analytics | Incrementality | KPI Definition | Marketing Analytics | Marketing Automation | Measurement frameworks | Power BI | ROI analysis | Significance Testing | Snowflake | Statistical Testing
Education
N/A
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