Strategic Finance Manager: Marketing & Growth Analytics
Tasks
- Analyze funnel risks and opportunities and benchmark market comparables
- Build scenario and sensitivity analyses for ROI
- Create investment frameworks with decision rules ROI thresholds and guardrails
- Define CAC LTV and payback channel level investment logic
- Lead B2C marketing economics modelling forecasting and executive reporting
- Own monthly and quarterly reforecasts and variance narratives
- Partner with Growth on planning forums and business partnership
- Perform geo expansion financial analysis and set return thresholds
- Prepare CMO and CFO level financial narratives and marketing business cases
- Quantify paid and organic relationship incrementality halo and cannibalization
- Use AI tools to automate analysis and accelerate model builds
Perks/Benefits
- Equity
- Gympass wellness and gym access
- Health insurance
- Learning allowance
- Leave allowance
- Mental health support
- Relocation package
- Time off for self-development
Skills/Tech-stack
Budgeting | Business Partnering | CAC | Excel | Executive reporting | Financial Modelling | Forecasting | Go-to-market | Go-to-market planning | Google Sheets | Incrementality testing | LTV | Looker | MMM | Market planning | Marketing Analytics | Marketing Economics | Marketing Forecasting | Marketing attribution | Payback period | ROI analysis | Reforecasting | Scenario Analysis | Sensitivity Analysis | Unit economics | Variance analysis
Education
N/A
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