Lead, Audience Data Analyst
Tasks
- Collaborate with IT for campaign data acquisition and testing
- Configure and integrate Adobe Experience Platform
- Consult marketing partners on segmentation logic
- Design scalable audience development processes
- Develop audience strategies using AEP segmentation
- Improve campaign operational processes for performance
- Own audience segment development and optimization
- Transition campaigns from legacy platforms to Adobe Experience Platform
- Validate audience accuracy and troubleshoot issues
Perks/Benefits
- 401k retirement savings plan
- Life insurance
- Long-term disability
- Medical, dental, and vision benefits
- Occasional travel for training and meetings
- Paid parental and caregiver leave
- Paid time off
- Remote work option
- Short-term disability
Skills/Tech-stack
Adobe Experience | Adobe Experience Platform | Audience Segmentation | Data Modeling | Data integration | Experience Platform | Identity resolution | Journey orchestration | Marketing Automation | Profile Data Modeling | Relational databases | SQL
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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