Director, Marketing Analytics
Tasks
- Advise stakeholders on data insights
- Build predictive models
- Collaborate with cross-functional teams
- Conduct cohort and churn analysis
- Design attribution models
- Develop marketing analytics strategy
- Lead data analysis teams
- Manage and mentor analysts and data scientists
- Optimize marketing spend
- Oversee KPI dashboarding
Perks/Benefits
- Async work culture
- Flexible work from anywhere
- Home office budget
- Learning budget
- Mental health support
- Paid time off
- Parental leave
- Social event budget
- Stock options
Skills/Tech-stack
A/B | A/B Testing | B testing | Bayesian Methods | Business Intelligence | CRM data | Data Manipulation | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Looker | Marketing Analytics | Power BI | Python | R | Random Forests | Regression Analysis | SQL | Statistical modeling | Tableau | Tag Manager
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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