Marketing Delivery Lead, Vice President – Web Analytics & Data
New York, NY, United States
USD 165K-195K (estimate) Senior-level Full Time
Tasks
- Align data collection and reporting with business goals
- Author tracking requirements and tagging standards
- Conduct QA and validation for tracking
- Define web analytics product roadmap
- Design and scale AI powered web data solutions
- Establish measurement frameworks and tracking models
- Generate and present performance reports
- Identify conversion and engagement optimization opportunities
- Maintain event taxonomy and data layer specifications
- Manage external analytics agency relationships
- Review and approve agency deliverables
Perks/Benefits
- N/A
Skills/Tech-stack
AI | Adobe Analytics | Analytics reporting | Browser Privacy | Business Intelligence | CCPA | Consent Management | Cookie Deprecation | Data Governance | Data Layer | Data Privacy | Data Visualization | Digital measurement | Event Tracking | GDPR | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Machine Learning | Predictive Analytics | Tag Management | Tag Manager | Tracking Specifications | Vendor management | Web Analytics
Education
N/A
Regions
Countries
States
Cities
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