Data Analyst
Tasks
- Analyze performance data and map to creative recommendations
- Assess measurement techniques including attribution brand lift MMM
- Build maintain dashboards for real time tracking
- Craft test learn optimize plans
- Develop analytics solutions with predictive models
- Explore emerging gen AI analytics capabilities
- Integrate diverse data sources for audience insights
- Set track evaluate KPIs for cross channel content
Perks/Benefits
- N/A
Skills/Tech-stack
Attribution Modeling | Brand Lift | Brand lift studies | Dashboarding | Data Analysis | Data Storytelling | KPI Tracking | LLM | Language Processing | Lift studies | Machine Learning | Marketing Mix | Marketing Mix Modeling | Meta Data | Meta data analysis | Mix Modeling | Natural Language | Natural Language Processing | Predictive Modeling | Prompt engineering
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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