Data & Analytics Consultant, Campaign Audience Engineering
Tasks
- Analyze campaign performance data
- Design test-and-learn initiatives
- Ensure global process consistency
- Ensure legal and privacy compliance
- Execute database marketing strategy
- Generate optimization recommendations
- Identify data mining and automation improvement opportunities
- Manage data accuracy and quality
- Monitor automated triggers and evergreen campaigns
- Optimize audience creation
- Perform data discovery and exploration
- Plan develop execute and track marketing campaigns
- Provide strategic guidance for multi channel marketing
- Track workload capacity and manage requests
Perks/Benefits
- N/A
Skills/Tech-stack
Audience Segmentation | Campaign Management | Data Exploration | Data Mining | Data cloud | Marketing Automation | Marketing Cloud | Privacy Compliance | SQL | Salesforce Data Cloud | Salesforce Marketing | Salesforce Marketing Cloud | Salesforce data | Test and learn
Education
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