Data Scientist - Marketing Analytics (Mobile)
Tasks
- Analyze campaign and creative performance
- Analyze channel efficiency metrics
- Build marketing analytics dashboards
- Configure SKAdNetwork conversion value schemas
- Develop financial scenario planning models
- Measure marketing incrementality
- Monitor mobile privacy landscape
- Optimize paid social campaign performance
- Perform cohort analytics for retention and monetization
Perks/Benefits
- N/A
Skills/Tech-stack
Adjust | Appsflyer | Attribution | Cohort Analysis | Customer Lifetime Value | Data Visualization | Experimentation | Incrementality testing | Lifetime Value | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Measurement partners | Mix Modeling | Mobile Measurement | Mobile Measurement Partners | Predictive Modeling | Python | R | Retention analysis | SKAN | SQL | Sigma | Skadnetwork | Statistical Analysis | Tableau
Education
Roles
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