Digital Analytics Specialist
London, 20 Farringdon Road, United Kingdom
GBP 40K-47K (estimate) Mid-level Full Time
Tasks
- Analyze website traffic user engagement and conversion rates
- Audit digital analytics tagging implementations
- Collaborate with marketing teams to maximize ROI
- Collect and clean data for analysis
- Create dashboards and reports for KPIs
- Define dataLayer structures
- Define digital analytics measurement strategies
- Develop and validate marketing mix models
- Implement digital analytics tools for campaign monitoring
- Stay updated on digital analytics best practices
Perks/Benefits
- Career development
- Counselling
- Employee assistance programme
- Family-friendly benefits
- Flexible work policies
- Mental wellbeing support
- Paid time off
- Parental leave
- Pension plan with financial wellbeing support
- Private healthcare insurance
- Volunteering days
Skills/Tech-stack
Adobe Analytics | Adobe Launch | Attribution Modeling | Contentsquare | Data Quality | Data Visualization | DataLayer | Digital analytics | Google Analytics | Google Tag | Google Tag Manager | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Power BI | Tableau | Tag Manager | Tealium | Web Analytics
Education
N/A
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