Digital Analytics Engineer
Tasks
- Analyze marketing funnels
- Build Tableau dashboards
- Configure GA4 tracking
- Configure Google Tag Manager
- Define measurement taxonomy
- Deploy consent mode and consent management
- Diagnose data discrepancies between analytics tools and data warehouse
- Ensure GDPR compliant measurement
- Manage marketing pixels
- Manage tracking implementation
- Own datalayer specifications
- Perform QA for tracking in preprod and prod
Perks/Benefits
- N/A
Skills/Tech-stack
AWS | Consent Mode | DBT | Data Quality | Data Warehouse | DataLayer | Event Tracking | Funnels analysis | GDPR | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Marketing Pixels | SQL | Tableau | Tag Management | Tag Manager | Tracking taxonomy
Education
N/A
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