Digital Analytics Specialist
London, 20 Farringdon Road, United Kingdom
GBP 35K-35K (estimate) Mid-level Full Time
Tasks
- Analyze conversion rates
- Analyze web traffic and user engagement
- Audit and implement digital analytics tagging
- Collaborate with marketing teams on campaign effectiveness
- Collect and prepare data for analysis
- Create dashboards and reports for KPIs
- Create dataLayer structures
- Define digital analytics measurement strategies
- Develop and validate marketing mix models
- Implement tagging with tag management systems
- Monitor digital campaigns with analytics tools
- Present insights to non-technical stakeholders
- Visualize data using BI tools
Perks/Benefits
- Career development
- Counseling
- Employee assistance programme
- Flexible work policies
- Mental wellbeing support
- Parental leave
- Pension plan with financial wellbeing support
- Private healthcare
- Volunteering days
Skills/Tech-stack
Adobe Analytics | Adobe Launch | Attribution | Contentsquare | Data Quality | Data Visualization | Data cleaning | DataLayer | Decibel | Digital analytics | Google Analytics | Google Tag | Google Tag Manager | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Power BI | Tableau | Tag Management | Tag Manager | Tealium | Web Analytics
Education
N/A
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