Digital Experience Analytics, Senior Manager
Rockford, United States
USD 96K-126K (estimate) Senior-level Full Time
Tasks
- Analyze channel entry performance
- Assess traffic quality and landing page effectiveness
- Collaborate with product and UX for feature prioritization
- Create standardized performance reporting in PowerBI
- Evaluate campaign impact on site behavior
- Identify conversion engagement and drop off drivers
- Lead digital customer journey analysis
- Perform site experience and landing page diagnostics
- Present insights to cross functional stakeholders
- Recommend improvements for conversion and user experience
- Recommend improvements for site navigation content strategy and merchandising
- Support opportunity sizing and risk assessment
- Translate experiment results into insights
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | B testing | Contentsquare | Conversion Rate | Conversion rate optimization | Customer Journey | Customer Journey Analytics | Data Visualization | Digital analytics | Experimentation | Funnel Analysis | Google Analytics | Google Analytics 4 | Journey Analytics | OmniConvert | PowerBI | Rate optimization | Reporting | UX research
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