Digital Marketing & Analytics Manager
Grafton, Wisconsin, United States
USD 80K-102K (estimate) Mid-level Full Time
Tasks
- Build and execute email marketing campaigns
- Build and maintain marketing dashboards
- Conduct A B testing on content formats and messaging
- Develop and execute paid social and digital advertising campaigns
- Distribute and optimize video photo and multimedia content
- Establish and manage social media governance
- Manage enterprise social media channels
- Monitor engagement and manage community interactions
- Optimize paid campaigns using targeting and testing
- Own website analytics and digital performance tracking
- Plan and maintain social media publishing calendars
- Provide campaign performance reporting
- Run email performance testing
- Schedule and publish content across platforms
- Segment audiences and manage distribution lists
- Track and report email performance
- Track and report paid campaign performance
- Translate analytics into actionable recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Audience Segmentation | B testing | Content Optimization | Conversion Rate | Conversion rate optimization | Digital Advertising | Email Marketing | Google Analytics | Google Analytics 4 | Marketing Automation | Marketing dashboards | Media management | Paid Social | Rate optimization | Social Media | Social Media Management | Website Analytics
Education
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