Digital Performance Brand Analytics Specialist
Tasks
- Analyze generative AI search traffic behavior
- Analyze website user behavior across traffic sources
- Build dashboards and recurring performance reports
- Collaborate on cross channel attribution and correlation with paid media analytics
- Design measure and scale A B tests and UX experiments
- Develop hypotheses for testing and experimentation
- Evaluate engagement metrics and conversion paths
- Identify website optimization opportunities
- Measure and communicate impact of testing on engagement and conversions
- Measure brand campaign impact on traffic demand engagement and conversions
- Support analytics standards experimentation governance and measurement best practices
- Track branded search volume and branded keyword performance
- Track organic rankings impressions and AI search visibility
- Translate performance data into actionable insights
Perks/Benefits
- 401 k employer contribution
- Health and wellness program
- Health insurance
- Onsite gym
- Paid national holidays
- Paid parental leave
- Paid time off
- Professional development support
- Tuition reimbursement
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Conversion Rate | Conversion rate optimization | Dashboarding | Data Visualization | Excel | Experimentation | Google Analytics | Google Analytics 4 | Google Search Console | Google search | Heap | Rate optimization | SEMrush | Screaming Frog | Search Console | SimilarWeb | WordPress | Yoast
Education
N/A
Regions
Countries
States
Cities
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