Digital Marketing Analytics Specialist (Marketing Communications Professional III), Strategic Enrollment Management - Marketing & Communications
Southern California, San Bernardino - San Bernardino Campus
USD 70K-102K Senior-level Full Time
Tasks
- Analyze audience segmentation and lifecycle journeys
- Analyze digital marketing campaign performance
- Audit tracking systems for data integrity
- Build and maintain dashboards and reports
- Collaborate on conversion tracking and analytics integrations
- Conduct A/B testing and experimentation
- Implement website tagging and tracking frameworks
- Monitor SEO performance and recommend optimizations
- Prepare analytics reports for stakeholders
- Provide guidance on interpreting analytics
- Support CRM campaign tracking and reporting
- Track and optimize KPIs across channels
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution | Attribution Models | B testing | CRM | Conversion Tracking | Customer Relationship Management | Customer relationship | Dashboarding | Data Auditing | Data Visualization | Email Marketing | Event Tracking | Google Analytics | Google Search Console | Google Tag | Google Tag Manager | Google search | KPIs | Lifecycle Marketing | Looker Studio | Relationship Management | SEO | Salesforce | Search Console | Segmentation | Tableau | Tag Manager | UTM
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
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