Sr. Manager, Growth Marketing Analytics and Insights
Texas - Remote, United States
R
USD 121K-136K (estimate) Senior-level Full Time
Tasks
- Align shared metrics across cross functional teams
- Build KPI dashboards and reports
- Build scenario analyses for paid media investment decisions
- Champion experimentation and data-driven decision-making
- Conduct channel campaign and cohort analysis
- Design conversion and lift tests
- Develop attribution frameworks
- Drive budget optimization using marginal return analysis
- Enable marketing teams with self serve analytics tools
- Evaluate measurement tooling and data infrastructure improvements
- Identify AI enabled analytics tools
- Orchestrate BI reporting and analytics workflows
- Own measurement strategy for marketing channels
- Present insights to senior leadership
Perks/Benefits
- 401k matching
- Career development opportunities
- Generous vacation policy
- HSA
- Health insurance
- Life insurance
- Medical, dental & vision coverage
- Pet insurance
- Remote work option
- Tuition reimbursement
- Work-life balance
Skills/Tech-stack
A/B | A/B Testing | Attribution | B testing | Business Intelligence | Business case | Business case development | Campaign analytics | Case Development | Cohort Analysis | Conversion Rate | Conversion rate optimization | Dashboarding | Data Infrastructure | Data Visualization | Experimentation | Incrementality testing | KPI Reporting | Lift testing | Machine Learning | Marginal Return Analysis | Marketing Analytics | Media mix modeling | Mix Modeling | Python | Rate optimization | Return analysis | SQL | Scenario Analysis
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