Digital Platforms Analytics Specialist
Wilmington, DE, 19801, United States
USD 71K-114K Mid-level Full Time
Tasks
- Advise on measurement strategy alignment
- Analyze user behavior and conversion funnels
- Build real time dashboards and scorecards
- Configure cross domain tracking
- Configure processing rules for accuracy
- Debug data transmission errors
- Define analytics requirements
- Deploy tags with Adobe Launch
- Design validation scenarios
- Develop digital journey maps
- Document KPI tracking schema
- Generate data-driven insights for stakeholders
- Implement analytics tracking with Adobe Analytics
- Lead data driven special projects
- Maintain data dictionary and variable lifecycle
- Monitor industry analytics trends
- Monitor web and mobile performance
- Partner with product and engineering on data accuracy
- Perform data modeling and A B testing analysis
- Provide analytics tool training
- Recommend dashboard visualizations
- Support data governance and analytics documentation
- Unify visitor identity across properties
Perks/Benefits
- 401k match
- Annual bonus plan
- Comprehensive health benefits
- Free AAA Premier Membership
- Health & wellness program
- Hybrid work 3 days per week
- Paid parental leave
- Paid time off
- Professional development
- Tuition reimbursement
- Volunteer time off
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Adobe Launch | Adobe Target | B testing | BigQuery | Cross domain | Cross-domain tracking | Dashboarding | Data Dictionary | Data Governance | Data Modeling | Data Validation | Data Visualization | Debugging | Digital journey mapping | Ecommerce analytics | Funnel Analysis | Identity Management | Journey Mapping | Microsoft Excel | Power BI | Real Time | Real-time reporting | SQL | Tableau | Time Reporting | Visitor Identity Management | Website Analytics
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science | Master of Science
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