Director, B2B Data Strategy & Revenue Analytics
Tasks
- Assess what is measurable data quality risks and reporting limitations
- Build QA processes for tracking ingestion syncing routing and attribution
- Create documentation for tracking requirements campaign setup standards field definitions and workflows
- Define tracking strategy across web marketing automation and CRM
- Ensure leads responses and campaign touchpoints ingest and sync into CRM
- Investigate attribution conversion tracking lead counts pipeline and revenue discrepancies
- Lead tagging event tracking and dataLayer implementation QA
- Maintain UTM governance and campaign taxonomy
- Own marketing measurement from click to revenue
- Partner on data models source integration identity resolution and reporting logic
- Route marketing sourced activity to correct sellers and pipeline outcomes
- Translate business questions into tracking requirements naming conventions field mappings and measurement plans
- Validate source medium campaign content and key dimensions persist across funnel
Perks/Benefits
- 401k matching
- Extended holiday break
- Flexible schedules
- Life insurance
- Medical/Dental/Vision insurance
- Paid parental leave
- Pet insurance
- Remote-first culture
- Short-term Disability Insurance
- Unlimited PTO
- Work-from-anywhere options
Skills/Tech-stack
6sense | Attribution | CRM Data Sync | CRM data | Campaign Taxonomy | Click ID | Conversion Tracking | Cookie Consent | Customer Relationship Management | Customer relationship | Data Quality | Data Sync | Data quality assurance | DataLayer | Demandbase | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | HubSpot | Identity resolution | Marketing Analytics | Marketing Automation | Marketing attribution | Marketing operations | Marketo | Offline conversion tracking | Pardot | Quality Assurance | Relationship Management | Revenue operations | SQL | Salesforce | Tag Manager | UTM governance
Education
N/A
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