Director, Brand Analytics and Agentic Enablement - Remote
Primary location: Minnetonka, MN
R
USD 134K-230K Executive-level Full Time
Tasks
- Automate insight generation
- Build scalable analytics workflows
- Develop marketing mix modeling strategy
- Implement agentic analytics workflows
- Integrate MMM outputs into planning and budgeting
- Interpret MMM outputs for business decisions
- Manage MMM specialists team
- Optimize marketing investment and channel performance
- Partner with marketing finance product and senior leadership
- Quantify brand health and halo effects
- Validate and enhance vendor delivered models
Perks/Benefits
- 401k contribution
- Comprehensive benefits package
- Equity stock purchase
- Incentive and recognition programs
- Remote work flexibility
Skills/Tech-stack
Analytics Workflow | Analytics workflow orchestration | Attribution | Brand Analytics | Data Automation | Databricks | Experiment design | Forecasting | Incrementality | Langchain | Langgraph | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing Return on Investment | Marketing operations | Mix Modeling | Model Validation | NPS | Python | Regulatory Analysis | Return on Investment | SQL | Series analysis | Snowflake | Time Series | Time Series Analysis | Workflow Orchestration
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
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