Director, Global Digital Marketing Analytics (Performance & Optimization)
Sun Life Toronto One York, Canada
CAD 110K-180K Executive-level Full Time
Tasks
- Automate recurring reporting
- Build predictive models and self service analytics
- Collaborate cross functionally with IT Marketing CX business privacy compliance
- Conduct audits of measurement and data handling
- Conduct variance analysis and recommendations
- Create interactive data visualizations
- Deliver projects on time and within budget
- Develop dashboards and performance reporting
- Develop digital marketing measurement strategies
- Develop mentor and manage team
- Ensure measurement privacy security governance compliance
- Establish KPIs and metrics
- Establish center of excellence for digital marketing measurement
- Implement measurement governance standardization and tagging
- Improve data quality and remediation
- Manage stakeholders and external vendors
- Optimize conversion rates engagement and ROI
- Provide thought leadership on analytics best practices
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Adobe Target | Analytics reporting | Attribution Modeling | Automation | Business Intelligence | Dashboarding | Data Privacy | Data Quality | Data Security | Data Visualization | Data remediation | Digital analytics | Enterprise Business Intelligence | Enterprise business | KPI Development | Marketing Optimization | Marketing measurement | Measurement governance | Medallia DXA | Power BI | Predictive Modeling | Project Management | Tableau | Tagging Protocols
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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