Manager, Customer Analytics (Sales & Marketing)
Tasks
- Build marketing measurement framework
- Create dashboards models and decision support tools
- Establish metric definitions and governed datasets
- Evaluate channel and partnership performance
- Forecast marketing and sales performance
- Implement analytics 2.0 with automation and AI workflows
- Lead customer analytics for sales and marketing
- Manage a team of analysts
- Monitor CAC LTV payback sales efficiency and revenue funnel
- Operationalize marketing attribution and incrementality
- Partner with analytics engineering and business intelligence
- Set analytics technical methodological and strategic direction
- Translate analytics into executive narratives and recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
Anomaly Detection | Attribution | Automation | Causal Inference | Channel performance | Customer Acquisition | Customer Acquisition Cost | Customer Lifetime Value | Dashboarding | Data Governance | Data Modeling | Diminishing Returns | Diminishing returns modeling | Experimentation | Forecasting | Incrementality testing | Lifetime Value | Machine Learning | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing operations | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Partner Performance | Payback period | Pipeline Analytics | Responsible AI | Sales Efficiency | Sales analytics | Sales operations | Saturation Analysis | Self-Serve Analytics | Self-serve
Roles
Analytics | Analytics Manager | Manager | Manager, Customer Analytics
Regions
Countries
States
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