Director, Insights & Analytics (COVID)
Florham Park, NJ, United States
USD 195K-235K Executive-level Full Time
Tasks
- Build dashboards and KPI frameworks
- Conduct predictive modeling for growth drivers risks and opportunities
- Design and optimize omnichannel measurement attribution and optimization
- Design segmentation targeting strategies
- Develop analytical framework for brand strategy
- Develop marketing mix and promotional response models
- Execute A B testing for promotional tactics
- Execute business reviews across functions
- Implement modern analytics and AI tools
- Integrate data into cohesive analytical ecosystem
- Lead performance diagnostics and narrative reporting
- Perform variance and root-cause analysis
- Present insights to senior stakeholders
- Provide market access insights on contracting coverage and affordability
- Support brand forecasting processes
- Translate analytics into field strategies
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | AI | Access Analytics | Attribution Modeling | B testing | CRM data | Cause analysis | Dashboard Development | Dashboards | Data Processing | Data Visualization | Forecasting | KPI Management | Language Models | Large Language Models | Machine Learning | Market Access | Market Access Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Omnichannel analytics | Power BI | Predictive Modeling | Promotional response modeling | Python | R | Response Modeling | Root Cause Analysis | Root cause | SAS | Segmentation | Series analysis | Statistical Analysis | Tableau | Targeting | Time Series | Time Series Analysis | Variance analysis
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Regions
Countries
States
Cities
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