Senior Director, Analytics
Tasks
- Contribute to new business pitches with analytics capabilities
- Coordinate analytics resources between team and client portfolios
- Deliver client facing reports analysis and insights
- Design and standardize measurement methodologies across client portfolio
- Develop advanced measurement engagements
- Maintain optimize and innovate Relay analytics tech stack
- Manage mentor and develop analytics team
- Streamline analytics processes and integrate data across client accounts
- Translate attribution and forecast outputs into strategic recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
Adstock | Attribution | Bayesian regression | Causal Inference | Data Cleansing | Data Querying | Data Visualization | Data reporting | Difference-in-differences | Incrementality testing | Marketing Mix | Marketing Mix Modeling | Marketing Technology | Measuring ROI | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Out of Sample Validation | Python | Ridge regression | SQL | Saturation | Scenario forecasting | Synthetic control
Education
N/A
Regions
Countries
States
Cities
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