Director Insights & Analytics, SEA
AMEA Region HQ - Harbourfront, Singapore
SGD 163K-270K (estimate) Executive-level Full Time
Tasks
- Adopt AI ML tools and analytics platforms
- Apply advanced modelling to optimize marketing ROI
- Build self serve analytics operating model
- Define and implement productivity agenda with procurement
- Deliver consolidated performance and forecast reporting
- Deploy strategy across countries
- Develop analytics principles for marketing trade spend and pricing
- Develop consumer map and consumer journey tools
- Develop training and career experiences strategy
- Identify consumer and market trends
- Implement social listening predictive analytics automated reporting and generative AI
- Improve insight generation capabilities
- Integrate consumer and shopper into sales strategies
- Lead insights and analytics function
- Lead insights team and capability building
- Leverage analytic tools for resource allocation
- Manage supplier relationships and syndicated data contracts
- Oversee resource planning and prioritization
- Pilot emerging technologies for research and dashboarding
- Translate consumer shopper and market intelligence into strategy
Perks/Benefits
Skills/Tech-stack
AI | Advanced Analytics | Automated reporting | Brand Health | Brand health tracking | Consumer insights | Dashboarding | Data analytics | Generative AI | Growth management | Health tracking | Language Processing | Machine Learning | Marketing Mix | Marketing mix modelling | NLP | Natural Language | Natural Language Processing | Performance Marketing | Predictive Analytics | Qualitative research | Quantitative Research | Revenue Growth Management | Revenue growth | Shopper insights | Social Listening | Syndicated data
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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