Director, Marketing Analytics
Bellevue, Washington; Chicago, Illinois; San Francisco, California
USD 240K-330K Executive-level Full Time
Tasks
- Analyze CAC ROAS LTV
- Build self-service dashboards
- Collaborate with sales and marketing leadership
- Create forecasts and scenario models
- Create predictive modeling for marketing
- Deliver full funnel marketing measurement
- Establish analytics best practices
- Generate automated marketing insights
- Lead and develop analytics team
- Maintain data quality across martech systems
- Optimize ROI for Paid Media
- Own attribution modeling
- Perform statistical validation
- Run marketing experiments
- Use analytics tools to improve performance
Perks/Benefits
- 401k
- Dental insurance
- Equity compensation
- Flexible spending account
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | API Integration | Adobe Analytics | Attribution Modeling | B testing | CRM data | CRM data integration | Data Hygiene | Data Storytelling | Data Warehouse | Data integration | Excel | Experiment design | Google Analytics | Marketing Automation | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Predictive Modeling | Propensity scoring | Python | R | SQL | Salesforce | Snowflake | Statistical Analysis | Tableau
Education
Bachelor of Science | Master of Business Administration | Master of Science | PhD
Regions
Countries
States
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