Director, Marketing Data & Analytics
USA NJ - Franklin Lakes, United States
USD 192K-307K Executive-level Full Time
Tasks
- Build attribution segmentation lead scoring forecasting models
- Create multi-year analytics roadmap
- Define marketing analytics strategy
- Define marketing data mesh data products and standards
- Design marketing AI use cases
- Develop automated reporting dashboards
- Enforce marketing data governance and privacy compliance
- Ensure analytics output quality timeliness
- Govern GA4 and Adobe Analytics
- Lead Adobe Launch and tag management
- Lead and scale global data and analytics team
- Lead customer journey and omnichannel analytics strategy
- Oversee experimentation and A/B testing
- Own first party data strategy for marketing analytics
- Own marketing measurement framework
- Present analytics strategy and outcomes to executives
- Set enterprise digital measurement standards
- Translate insights for executive decision support
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | AI enablement | Adobe Analytics | Adobe Launch | Attribution Modeling | B testing | Budget Optimization | Customer Journey | Customer Journey Analytics | Customer Segmentation | Data Governance | Data mesh | Digital analytics | Experimentation | Forecasting | GA4 | GTM | Journey Analytics | Lead Scoring | Machine Learning | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Omnichannel analytics | Statistical modeling | Tag Management
Education
N/A
Regions
Countries
States
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