Director, Marketing Data Science
New York, NY; Silicon Valley, CA; USA Remote
R
USD 220K-300K Executive-level Full Time
Tasks
- Build LTV measurement models
- Build media mix modeling
- Build multi-touch attribution models
- Collaborate with data science and data platform teams on measurement infrastructure
- Design and execute marketing experiments
- Develop attribution and incrementality frameworks
- Manage and develop data science team
- Measure brand and marketing impact
- Own marketing measurement strategy
- Partner with marketing leaders to surface actionable insights
- Perform lift testing and ROI measurement
- Run geo based holdout tests
- Standardize marketing measurement methodology across channels
- Translate statistical findings into investment decisions
Perks/Benefits
- 401k match
- Catered lunch
- Cell phone reimbursement
- Commuter benefits
- Competitive PTO
- Corporate wellness program
- Employee clubs
- Employee resource groups
- Fertility/family planning reimbursement
- Flexible hybrid work environment
- Flexible remote work environment
- Great Place to Work certified
- Paid health benefits
- Paid parental leave
- Sabbatical leave
- Unlimited vacation
Skills/Tech-stack
Causal Inference | Data Governance | Experiment design | Generative AI | Holdout testing | Incrementality testing | LTV modeling | Lift testing | Marketing Analytics | Media Mix | Media mix modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | ROI measurement
Education
Regions
Countries
States
Cities
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