Director, Marketing Measurement Analytics
Bethesda, MD, United States
USD 110K-157K (estimate) Executive-level Full Time
Tasks
- Apply causal inference methodologies
- Conduct ROI analysis
- Design experiment and holdout studies
- Develop marketing mix modeling
- Establish measurement frameworks and KPIs
- Evaluate and pilot new marketing measurement technologies
- Lead marketing measurement initiatives across channels
- Mentor and develop analyst team
- Partner with data engineering and visualization teams
- Perform attribution analysis
- Run incrementality testing
- Set analytical quality and documentation standards
- Stay current on marketing experimentation best practices
- Translate analytics into executive recommendations
Perks/Benefits
- 401k plan
- Childcare discounts
- Commuter benefits
- Educational assistance
- Employee assistance plan
- Employee discounts
- Health insurance
- Paid parental leave
- Stock purchase plan
Skills/Tech-stack
Attribution | Audience Holdout | Causal Inference | Data Modeling | Data Visualization | Differences-in-differences | Experimentation | Geographic Holdout | Incrementality testing | Instrumental Variables | KPI Development | Marketing Mix | Marketing Mix Modeling | Marketing Performance Optimization | Marketing performance | Media Measurement | Mix Modeling | Performance optimization | Python | ROI analysis | Randomized-Controlled Trials | SQL | Statistics | Synthetic Control Method | Synthetic control | Synthetic controls
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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