Director of Casino Marketing & Special Events Analytics
Las Vegas, NV, United States
USD 116K-150K (estimate) Executive-level Full Time
Tasks
- Administer VIP eligibility rules
- Conduct VIP acquisition and reactivation analysis
- Conduct hosted player performance analysis
- Create event pro formas and post event P Ls
- Design recurring and ad hoc executive reports
- Develop visualizations for executive reporting
- Evaluate reinvestment efficiency for events
- Manage special events analytics planning and evaluation
- Measure marketing performance and reinvestment
- Optimize marketing investment and reinvestment levels
- Oversee special events operations and compliance
- Own VIP casino marketing database
- Perform customer segmentation
- Prepare and review cash forms and W2 documentation
- Provide decision support and strategic guidance
- Query raw data and run analytics
- Supervise tournament and giveaway operations
- Track registrations and ticketing for events
Perks/Benefits
- N/A
Skills/Tech-stack
Analytics reporting | Business Intelligence | Customer Segmentation | Data Governance | Data Integrity | Data Quality | Data Visualization | Event Budgeting | Financial Analysis | Lifecycle analytics | Looker | Operational Controls | Power BI | Query Optimization | Reinvestment Strategy | SQL | Tableau
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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