Director of Marketing Data & Analytics
Tasks
- Automate marketing analytics using AI
- Build media mix plans
- Build mentor and scale analytics team
- Create testing frameworks for optimization
- Define marketing data and analytics strategy
- Define marketing measurement framework
- Democratize and socialize data
- Design multi-touch attribution models
- Develop and deliver marketing dashboards and scorecards
- Drive insights informed decisions
- Ensure data collection quality management governance
- Ensure marketing data privacy compliance
- Maintain marketing data foundation
- Manage vendor and platform relationships
- Optimize campaign performance and ROI
- Partner with MarTech and engineering on data pipelines
- Set marketing KPIs
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Attribution Modeling | Business Intelligence | CCPA | Campaign Optimization | Data Governance | Data Privacy | Data Quality | Data Quality Management | Data pipeline | Data pipeline automation | Experimentation | GDPR | KPI Development | Lead Scoring | Marketing Analytics | Marketing ROI | Marketing measurement | Media mix modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Pipeline Automation | Power BI | Python | Quality management | R | SQL | Snowflake
Regions
Countries
States
Cities
Related jobs
-
Senior Analyst - Advanced Business Analytics USD 85K-150KBusiness Intelligence | Data Analysis | Data reporting | Microsoft Excel | Oracle401k matching | Employee assistance program | Employee stock purchase plan | Healthcare FSA | Healthcare insurance optionsSenior-level Full Time500 Woodward Avenue, MI R3h ago
-
Data Science Operations Project Intern (Business Integrity Data Cycling Center) - 2026 Start (BS/MS) USD 42K-52KAgent-based | Agent-based AI | Analytics | Data Annotation | Data EngineeringEntry-level InternshipSan Jose, California, United States4h ago
-
Bash | Bioinformatics | Cloud Computing | Data Visualization | Deep learningCollaborative science driven environment | Exposure to clinical data | Meaningful scientific impact | Opportunity for partnership impact | Part-time flexibilityEntry-level Contract Internship Part TimePleasanton, CA, United States7h ago
-
Adobe Customer Journey | Adobe Customer Journey Analytics | Analytics validation | Campaign analytics | Cookie ConsentMid-level Full TimePlainsboro, NJ, US7h ago
-
B2B Reporting & Data Analyst USD 56K-93KAI tools | Business Warehouse | Data Analysis | Data Cleansing | Data IntegrityDental insurance | Disability coverage | Employee assistance program | Family assistance program | Life insuranceMid-level Full TimeDeerfield, IL, US, 6001510h ago
-
Data Analyst USD 67K-90KData Analysis | Data Querying | Data Validation | Data benchmarking | Database Design401k matching | Dental insurance | Employee assistance program | Health insurance | Paid time offMid-level Full TimeOrange, CA, US R10h ago
-
Data analyst USD 72K-96KDashboarding | Data Modeling | Data Quality | Data Visualization | Data WarehousingEntry-level Full TimeNashville, TN, United States14h ago
-
Sr Business Solutions Data Analyst USD 110K-140KAWS S3 | Automl | BigQuery | BigQuery ML | Cloud Composer401k | Dental insurance | Employee discounts | Medical insurance | Paid leaveSenior-level Full TimeUniversal City, CALIFORNIA, United States14h ago
-
Associate Director/Director of Statistical Programming USD 200K-260KADaM | CDISC | Data Analysis | Data Visualization | Exploratory Data AnalysisBonus | Comprehensive benefits package | Equity compensation | Remote-friendlyMid-level Full TimeRemote Opportunity - United States R14h ago
-
Senior Data Analyst USD 150K-175KAWS S3 | Amazon Athena | Amazon Aurora | Anomaly Detection | CTEDental insurance | Flexible PTO | Health insurance | Professional development budget | Vision insuranceSenior-level Full TimeUnited States15h ago
-
Quantitative Associate USD 61K-96KDashboards | Data Visualization | Factor models | Machine Learning | Portfolio RiskCultural programs | Family-friendly programs | Medical and dental care | Mentorship program | Retirement benefitsMid-level Full TimeDurham, NC, US, 2771016h ago
-
Reporting & Data Analyst USD 90K-100KBusiness Intelligence | Data Analysis | Data Documentation | Federal Financial Reporting | Financial Reporting401k matching | Adoption Assistance | Employer paid health care | Holidays | Life insuranceMid-level Full TimeBaltimore, MD, United States17h ago
-
Analytics Engineer USD 103K-150KA/B | A/B Testing | Agile | B testing | Cohort Analysis401k | At home work set up | Education reimbursement | Enhanced parental and adoption leave | Incentive planMid-level Full TimeCoppell, TX, US18h ago
-
Marketing Science Director (Media Analytics) USD 130K-150KA/B | A/B Testing | B testing | Dashboarding | Data AnalysisAffinity groups access | Compassionate leave | Competitive benefits packages | Early dismissal Friday | Employee discountsExecutive-level Full TimeNew York18h ago
-
Risk Management - Strategic Analytics Associate USD 165K-201KDecision Trees | Profit and Loss | Python | Regression | Risk ModelingMid-level Full TimeWilmington, DE, United States18h ago
-
Senior Data Analyst, Risk Adjustment USD 76K-100KCMS Encounter Data | CMS Encounter Data System | Centers for Medicare and Medicaid Services | Claims data | Dashboarding401k matching | Cell phone and internet stipend | Employee stock purchase plan | Flexible time off | Learning programsSenior-level Full TimeRemote - USA R19h ago
-
AI tools | Alteryx | Business Intelligence | Data Analysis | DatabricksMid-level Full TimeBrooklyn, NY, United States19h ago
-
BI Analyst USD 119K-154KDBT | Data Modeling | Data Quality | Data Transformation | Data VisualizationCareer growth and learning opportunities | Collaborative and innovative culture | Flexible work-life balance | International environment | Opportunity to work on impactful AI projectsMid-level Full TimeRemote - United States R19h ago
-
Director, Forward Deployed AI Engineering USD 186K-233KAPIs | Access Control | Agent Development | Agent Orchestration | Auditability401k | Commuter benefits | Employee referral program | Fertility care benefits | Free testingExecutive-level Full TimeUS Remote R19h ago
-
Senior Data Analyst USD 102K-160KBusiness Intelligence | Competitive Analysis | Customer Analytics | Data Modeling | Data PipelinesHybrid work | Professional growth runwaySenior-level Full TimeWaltham, Massachusetts, United States19h ago
-
Product Marketing Director, AI Solutions USD 165K-195KAdvertising Technology | Artificial Intelligence | Campaign Management | Competitive Analysis | Content developmentEmployee discounts | Employee equity | Medical, dental, and vision coverage | Pet insurance | Unlimited PTOExecutive-level Full TimeNew York, New York, United States19h ago
-
Director of Engineering – AI/ML - CDH - Remote USD 176K-250KAI Platform | AWS | AWS SageMaker | Agile | AzureAdvancement opportunities | Comprehensive benefits plans | Continuing education | Dental insurance | FSAExecutive-level Full TimeRochester, MN, United States R20h ago
-
Senior Director, Product - Data Platform USD 210K-300KArtificial Intelligence | Cross-functional | Cross-functional leadership | Data Products | Experimentation401k match | Career development opportunities | Caregiver leave | Dental/Vision/Medical Insurance | Employee assistance programSenior-level Full TimeUnited States - Remote R21h ago
-
Forecasting | Machine Learning | Matplotlib | Plotly | Power AppsLimited travel | Valid passport requirementEntry-level InternshipPlymouth, MI, United States21h ago
-
Product Data Analyst III USD 115K-123KA/B | A/B Testing | Amplitude | B testing | Behavioral analyticsSenior-level Full TimeRemote (U.S.) R21h ago