Director, US Advanced Analytics - GenMeds and Vaccines
Morristown, NJ, United States
USD 178K-257K Executive-level Full Time
Tasks
- Advise commercial leadership with analytics insights
- Analyze patient and HCP segmentation
- Assess promotional effectiveness and optimization scenarios
- Build and lead advanced analytics team
- Design and test promotional investment scenarios
- Develop AI and machine learning models
- Develop patient identification and next best action models
- Develop patient support services predictive models
- Integrate brand media execution data
- Lead marketing mix modeling and multi touch attribution
- Lead omnichannel analytics and action planning
- Update and refresh marketing mix models
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Artificial Intelligence | B testing | Bayesian statistics | Customer Life Cycle Value | Databricks | Google Analytics | Google Cloud | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Next Best Action | Omnichannel analytics | Regression | Salesforce | Snowflake | Statistical modeling | Veeva
Education
Regions
Countries
States
Cities
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