Brand Insights and Analytics Lead, US Oncology
USA - MA - Cambridge, United States
USD 154K-242K Senior-level Full Time
Tasks
- Analyze brand performance
- Analyze patient journey analytics
- Analyze promotional effectiveness
- Capture brand needs for analytics
- Collaborate with advanced analytics for predictive alerts
- Conduct market and customer assessments
- Develop brand KPIs
- Develop competitive landscape insights
- Execute segmentation analytics
- Execute targeting analytics
- Generate insights for brand review meetings
- Identify customer needs and positioning
- Present findings to leadership
Perks/Benefits
- 401k match
- Dental insurance
- Disability coverage
- Health insurance
- Hybrid work
- Paid vacation
- Paid volunteer time off
- Sick time
- Tuition reimbursement
- Vision insurance
Skills/Tech-stack
Competitive Intelligence | Customer Segmentation | Data Analysis | Industry knowledge | Journey Analytics | KPI Development | Market Research | Patient Journey | Patient journey analytics | Pharmaceutical Industry | Pharmaceutical industry knowledge | Predictive Analytics | Project Management | Promotional analytics | Regulatory Compliance | Stakeholder management | Targeting
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Regions
Countries
States
Cities
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