Senior Manager, Digital Analytics
Tasks
- Build and maintain dashboards
- Define measurement standards and guidelines
- Develop scalable measurement and reporting methods
- Evaluate AI enabled analytics workflows
- Generate channel and campaign insights
- Lead GA4 to Adobe Analytics migration
- Lead digital analytics across brands
- Manage external agency partners
- Oversee tagging and measurement quality
- Own reporting and performance measurement
- Run business reviews and trend analysis
Perks/Benefits
- Flex benefits
- Long-term incentive program
- Paid vacation
- Personal days
- Retirement savings program
- Variable pay bonus
Skills/Tech-stack
Adobe Analytics | Advanced Excel | Dashboard Reporting | Data Quality | Data Quality Management | Data Visualization | Google Ads | Google Analytics | Google Analytics 4 | Google Search Console | Google Tag | Google Tag Manager | Google search | Marketing Analytics | Marketing Cloud | Measurement frameworks | Mouseflow | Omnichannel analytics | Power BI | Quality management | SEMrush | Salesforce Marketing | Salesforce Marketing Cloud | Search Console | Tag Manager | Tagging | Web Analytics
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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