Senior Manager, Marketing Effectiveness (Media Analytics)
Tasks
- Conduct analysis of engagement results
- Coordinate project execution with clients, publishers, media agencies
- Create client recommendations tools and deliverables
- Deliver attribution insights and lift analysis
- Design and execute media mix modeling
- Develop analytics solutions for media effectiveness
- Drive activation based outcomes and solution adoption
- Improve advanced analytics processes and best practices
- Liaise with internal and external experts
- Manage client engagements and stakeholder coordination
- Manage team resources, timelines, and priorities
- Partner with sales to grow media effectiveness analytics business
- Present insights and deliver training
- Simulate client media plans
Perks/Benefits
- Employee Assistance Program (EAP)
- Equipment for home office
- Flexible working environment
- Life insurance
- LinkedIn Learning
- Private medical coverage
- Volunteer time off
Skills/Tech-stack
Attribution Modeling | Client Relationship Management | Client relationship | Data Science | Data Storytelling | Lift analysis | Marketing Mix | Marketing Mix Modeling | Media Analytics | Mix Modeling | Project Management | Relationship Management | Stakeholder management | Statistical Analysis | Team leadership
Education
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