Digital Marketing Analytics Analyst
Centurion, GP, South Africa
ZAR 420K-480K (estimate) Senior-level Full Time
Tasks
- Analyze AI driven referral traffic
- Build SEO and AI analytics dashboards
- Build content calendar
- Collaborate on paid and organic channel strategy
- Compile organic performance reports
- Conduct keyword and search intent research
- Develop answer engine optimization approach
- Ensure organic tracking and attribution
- Measure content performance across funnel
- Monitor AI search visibility
- Monitor organic search performance
- Perform technical SEO audits
- Present insights and recommendations
- Provide content briefs and optimization recommendations
- Reconcile organic metrics with CRM and sales data
- Track competitor organic visibility
Perks/Benefits
Skills/Tech-stack
AEO | AI Overviews | AI Search | AI Search Visibility | Ahrefs | CSS | Dashboards | Data cleaning | Excel | Excel lookups | File analysis | GEO | Google Analytics | Google Analytics 4 | Google Search Console | Google Sheets | Google Tag | Google Tag Manager | Google search | HTML | Keyword Research | LLM Citations | Log file | Log file analysis | Looker Studio | Pivot Tables | Power BI | SEMrush | SEO | SQL | Schema Markup | Screaming Frog | Search Console | Search intent | Search visibility | Structured data | Tag Manager | Technical SEO | WordPress
Education
Bachelor of Commerce | Bachelor of Engineering | Bachelor of Science
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