Marketing Data Analyst – CRM & Personalization
Tasks
- Analyze CRM campaign performance
- Analyze email marketing campaign performance
- Build Tableau dashboards
- Communicate insights to marketing stakeholders
- Evaluate email campaign effectiveness
- Perform customer segmentation and targeting
- Support CDP enabled analytics reporting
- Support marketing lead tracking and attribution
- Use SQL to extract and join data
- Validate CRM data and support Salesforce Data Cloud migration
Perks/Benefits
- Dental insurance
- Generous vacation policy
- HSA
- Health insurance
- Life insurance
- Matching 401k
- Medical insurance
- Pet insurance
- Tuition reimbursement
- Tuition support
- Vision insurance
- Work-life balance
Skills/Tech-stack
CRM Analytics | Customer Data | Customer Data Platform | Customer Segmentation | Data Validation | Data Visualization | Data cloud | Data integration | Data platform | Email Marketing | Email marketing analytics | Marketing Analytics | Marketing attribution | Oracle | SQL | Salesforce CRM | Salesforce Data Cloud | Salesforce data | Tableau
Education
Roles
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