Associate Vice President for Digital and University Enrollment Strategy
Tasks
- Align online recruitment with campus enrollment
- Build metrics dashboards for enrollment funnels
- Conduct market research and competitive analysis
- Develop integrated recruitment campaigns
- Ensure student lifecycle support through enrollment and persistence
- Implement AI driven engagement tools
- Lead CRM and marketing automation strategy
- Lead change management for marketing systems
- Lead digital enrollment marketing strategy
- Manage enrollment marketing team operations
- Monitor market demand and student outcomes
- Oversee digital brand aligned communications
- Set enrollment targets and evaluate performance
Perks/Benefits
- N/A
Skills/Tech-stack
AI | Analytics | Budgeting | Campaign Management | Change Management | Competitive Analysis | Content Strategy | Customer Relationship Management | Customer relationship | Data dashboards | Digital Advertising | Digital campaign management | Digital marketing | Engine optimization | Enrollment marketing | Lead generation | Market Research | Marketing Automation | Media Marketing | Paid media | Performance Measurement | Relationship Management | Search Engine | Search Engine Marketing | Search engine optimization | Social Media | Social Media Marketing | Strategic Planning | Web strategy
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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