Senior Web Analyst – Adobe Analytics & Journey Analytics
MXN 750K-1100K (estimate) Senior-level Full Time
Tasks
- Align Adobe Analytics and Amplitude metrics
- Analyze customer journeys
- Build Amplitude funnels paths cohorts retention
- Communicate insights to stakeholders
- Conduct clickstream and path analysis
- Create Amplitude event and property schema
- Define variable taxonomy
- Design dashboards and workspace projects
- Document analytics standards and usage guidance
- Enable analytics power users
- Ensure quality of Adobe Analytics and Amplitude implementations
- Influence tagging strategy in Adobe Launch
- Maintain Adobe Analytics workspace templates
- Own Adobe Analytics implementation
- Write measurement requirements for IT
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analysis Workspace | Adobe Analytics | Adobe Launch | Amplitude | Amplitude Growth Analytics | Analysis Workspace | Behavioral segmentation | Browser Tracking | Clickstream analysis | Cohort Analysis | Data Taxonomy | Funnel Analysis | Google Search Console | Google search | Growth analytics | Measurement Requirements | Path analysis | Retention analysis | Search Console | Tag Management
Education
N/A
Roles
Analyst | Analytics | Analytics Engineer | Engineer | Web Analyst
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