Director of Enrollment Marketing
Dallas, TX, United States
USD 86K-100K (estimate) Executive-level Full Time
Tasks
- Collaborate with enrollment and retention on brand standards
- Develop methodology to measure enrollment initiative effectiveness
- Direct daily enrollment marketing operations
- Ensure brand consistent external enrollment communications
- Evaluate advertising opportunities
- Implement and manage technology solutions for communications
- Implement integrated communications plan for enrollment
- Maintain current college guides and directories information
- Mentor and develop marketing team
- Monitor and report effectiveness using analytics
- Provide leadership for university enrollment communications
- Reframe enrollment marketing division to strategic approach
Perks/Benefits
- N/A
Skills/Tech-stack
Advertising strategy | Analytics | Asset Management | Brand Management | Customer Relationship Management | Customer relationship | Digital Asset | Digital Communication | Digital asset management | Graphic Design | Marketing Automation | Media Marketing | Project Management | Relationship Management | Social Media | Social Media Marketing | Stakeholder management | Web Design | Web Marketing
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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