Email Marketing Specialist (Enrollment Marketing & Communications)
Tasks
- Analyze communication performance metrics
- Create and maintain CRM templates and assets
- Create email marketing automation workflows
- Develop audience segmentation strategies
- Develop communication campaigns for enrollment goals
- Ensure brand alignment and messaging objectives
- Execute enrollment communication plan through CRM
- Generate reports and audience selections
- Manage email scheduling and deployment
- Perform A B testing for email campaigns
- Personalize email campaigns
- Provide CRM reporting support
- Recommend marketing automation process improvements
Perks/Benefits
- Dental insurance
- Health insurance
- Paid Holidays
- Paid time off
- Public service loan forgiveness
- Retirement plan
- Tuition assistance
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | Audience Segmentation | B testing | CRM reporting | Campaign Management | Campaign reporting | Customer Relationship Management | Customer relationship | Data Analysis | Digital marketing | Email Campaign Management | Email Compliance | Email Marketing | Email campaign | Google Ads | Google Analytics | HubSpot | Marketing Automation | Personalization | Relationship Management | Salesforce | Slate | WCAG 2.1 | Workflow automation
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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